ANIMAL-TESTING-FREE BRANDS
‘Cruelty-Free’? Animal-Testing-Free? Vegan? What does it even mean? Who to trust?
If a product is labeled cruelty-free or animal-free, it should generally mean:
✽ no animal testing has been carried out on the ingredients of a product,
✽ no tests were conducted by the brand, and
✽ no tests have been conducted on behalf of the brand (no third-party testing).
Furthermore, it must be taken into account whether a brand is part of a group of companies where ingredients are tested on animals or are commissioned. It's also of importance that a company doesn’t export to countries (like China) where testing on animals is required by law. Just because it is legally regulated, doesn’t make it right to do so.
If a product is vegan(-friendly), it should mean that all points above come into force and that a product doesn’t contain any animal products or by-products.
Know that no company will ever openly admit to ever testing their products on animals. Every single one of us knows the violence that is inflicted on innocent animals when doing so. And so do the people pulling the strings and performing the tests and violence on their victims.
The animal testing policies of companies that still proceed with this highly outdated and lethal method are filled with loopholes and generic and shady claims to trick their customers into believing their ‘good-will,” for more profits. So be careful!
But how can companies get away with misleading and deceiving cruelty-free claims? Because there are no standard or legal definitions for the term ‘cruelty-free.’ There are no regulations, no monitoring, no check-ups. So companies can use the term in whichever way they want, which makes it even harder to sort out the good from the bad.
If you don’t know much about animal testing, I highly recommend you to check out my blog post “The Cruelty and Absurdity of Animal Testing & Experiments” on my website. It is also available in ➸ German.
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